Brand names most commonly mispronounced

by IDP IELTS — June 7th, 2017

How to pronounce popular brand names you may have been saying incorrectly? From Adobe to Zara, we’re here to help you with our list of brand names.

We’re glad that you found our post on 50 most commonly mispronounced words useful. Due to popular demand, we’ll be extending this to a series. We’re covering different categories ranging from food to countries. This month, we’re going with brand names!

Some brand names are easier to pronounce than others. Most of us have probably mispronounced one brand name or another at some point. Language is tricky, everything sounds right in your head until you say it out loud. And get funny looks.

There is a fix, and that is to know the words yourself.

  • Adobe: Uh-doe-bee
  • Adidas: Add-dee-dass
  • Allianz: Ali-ahntz
  • Amazon: Ama-zun
  • Anna Sui: Ah-na swee
  • Asus: A-seuss
  • Audi: O-dee
  • Aveda: Ah-vay-da
  • Badgley Mischka: Badge-lee meesh-kah
  • Balenciaga: Bah-len-see-ah-gah
  • Balmain: Bal-mah
  • Benetton: Bene-tawn
  • BMW: Bee-em-vee (the real German pronunciation)
  • Buick: Byue-ik
  • Burberry: bur-bur-ree
  • Bvlgari: Buhl-guh-ree

Shopping in Sydney

Sydney is one of the world’s most famous capital cities and great for shopping. It’s the perfect place to stock up on designer fashion, local labels, handcrafted jewellery and chic homewares. For example, check out the 19th century grandeur of the Queen Victoria Building and Strand Arcade.

Looking at studying in Sydney?

If you want to study at one of Sydney’s top universities and enjoy everything this spectacular city has to offer, get in touch with a IDP counsellor to get free study advise.

  • Chevrolet: Shev-ro-ley
  • Chopard: Shop-arr
  • Christian Dior: Kris-tyah dyohr
  • Christian Loubotin: Kris-tyah loo-boo-tan
  • Del Monte: Del mon-tay
  • Dolce & Gabbana: Dol-chey and gab-ana
  • Ermenegildo Zegna: Er-men-a-geel-do zane-ya
  • Givenchy: Jhee-von-shee
  • Godiva: Go-dee-vuh
  • Gucci: Goo-chi
  • Guerlain: Ger-lah
  • Hermes: Air-mez
  • Hoegaarden: Hoo-garden
  • Huawei: Wah-way
  • Hublot: Oo-blow
  • Hyundai: Hun-day
  • Ikea: Ih-kee-ah
  • Jean Paul Gaultier: Zhon paul go-tee-ay
  • Lamborghini: Lambor-gee-nee
  • Lancia: Lan-cha
  • Lanvin: Lanh-vahn
  • Laphroiag: La-froyg
  • Louis Vuitton: Loo-ee we-taahn

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  • Mercedes-Benz: Mur-say-dees-bens
  • Miele: Meal-uh
  • Miu Miu: Mew mew
  • Mont Blanc: Mon-blank
  • Moschino: Mos-key-no
  • Nike: Nigh-key
  • Nutella: New-tell-uh
  • Peugeot: Poo-zho
  • Piaget: Pee-ah-jay
  • Pierre Cardin: Pee-air car-dohn
  • Porsche: Porshaa
  • Renault: Re-no
  • Salvatore Ferragamo: Sal-vah-tor-re fer-ra-gah-moh
  • Samsung: Sam-song
  • Schwarzkopf: Shwartz-kof
  • Sega: See-ga
  • Shu Uemura: Shoe-oo eh-moo-rah
  • Sriracha: See-rotch-ah
  • Stella Artois: Steh-la arr-twa
  • Tag Heuer: Tag-hoy-yer
  • Versace: Vur-sah-chay
  • Volkswagen: Foaks-vaa-gun
  • Yves Saint Laurent: Eve-sanh la-rahn
  • Zara: Dzah-rah